UI UX design services built on evidence, not taste
If a screen decision can’t be traced to a heuristic, a named law of UX, or a real test result, it’s an opinion, not a deliverable. That’s the standard our UI UX design services run on. Every flow is checked against Nielsen’s ten usability heuristics, every empty and loading and error state gets designed on purpose instead of skipped, and WCAG 2.2 AA is the floor on every project, not an upsell reserved for clients who ask. You are not the user, and the interface has to work for the person actually using it, not for whoever approved the mockup.
Ten heuristics, checked, not assumed
Jakob Nielsen’s heuristics have held up since 1994 for a reason: visibility of system status, user control, error prevention, recognition instead of recall, and six more, each with a one-line test a reviewer can actually apply to a screen. Alongside them we run the laws of UX: Fitts’s Law sizes the primary button, Hick’s Law trims the choices on a crowded page, and Miller’s Law caps how much a form or a nav menu asks someone to hold in their head at once.
Four states per screen, not one
Empty, loading, error, and populated. A recent review of fifty AI-generated dashboards found 92 percent had no empty-state design and 78 percent no error-state design at all, just a spinner standing in for actual thought. We design all four, every time. Skeleton screens instead of spinners, because they cut perceived wait by roughly a third and stop the layout from jumping once real content arrives. A plain-language error with a next step, never a raw code a visitor has to guess at.
Research sized to the client, not to a textbook
A five-page local business site does not need a forty-participant study, and it never gets one. For that shape of client, we run a lean five-user hallway test and a competitor teardown, then move. A funded startup with real product depth gets fuller research: interviews, usability testing, sometimes a card sort to validate the information architecture before a single wireframe gets drawn. The accessibility floor never moves either way. What scales is research depth, not the baseline.
This is the layer website design builds its visual system inside. Design sets the frame. This skill decides whether a real person can actually use it.
Accessibility is the floor, and overlay widgets don't count
WCAG 2.2 AA on every screen: 4.5 to 1 contrast on text, a keyboard-reachable path through every flow, a focus indicator that’s never hidden behind a sticky header, and a minimum 24 by 24 pixel target size for anything clickable. We do not recommend accessibility-overlay plugins as a shortcut. The FTC fined a major overlay vendor a million dollars in 2025 for false compliance claims, and courts have not treated an overlay as legal cover either.
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